Family owned and operated since 1993, Ransom Wines is a small vineyard and winery based in the Matakana wine region. A winery which pride themselves on offering an authentic and unique experience often highly acclaimed for the elegance and finesse of its Bordeux blends which are produced onsite exclusively from their own fruit. As an established business with a good reputation amongst locals and visitors alike, Ransom approached Oxidar as their website was outdated, non responsive and felt it could be generating more business. Ransom required an e-commerce site that would showcase the beautiful architecture of the winery building with it’s glorious vistas across the vineyard, the delicious food and wine and not forgetting the ability for customers to purchase wine online. Using photography from the renowned Auckland photography Babiche Martens, Oxidar created a site worthy of the quality of their product, the Ransom website provides user flexibility, a brand led customer experience, with conversion centered design.